Private Label

WHAT IS PRIVATE LABEL

Allentown Labs manufactures skin and body care products and herbal supplements for professionals who sell our products under their own business name or brand. This is commonly referred to as OEM (Other Equipment Manufacturer).

Our OEM, or Private Label, offers skin care professionals the opportunity to build equity in their business by controlling their own markup, merchandising and product promotions. Offering a line of products sold under your own name/brand opens the door to enhanced distribution opportunities, profitability and business value.

While OEM manufacturing typically requires minimum orders which exceed the reach of smaller businesses, our Private Label collections are the perfect solution for businesses of all sizes with a set-up and minimum order that is surprisingly affordable (500 units).

We offer one of the largest collections of in-stock product and packaging in the industry so you are able to explore and embrace the opportunities and possibilities Private Label offers. We know embarking on a new venture can be daunting so we’re here to help navigate the product selection and setup process.

THE PROCESS: GETTING STARTED WITH PRIVATE LABEL

01 - Explore, Evaluate & Test Products

We recognize the importance of allowing you to test the products that will display your brand or business name. You should be confident that the products you are offering are absolutely the best in terms of quality and performance. Our helpful client services representatives will guide you through the product selection and sample ordering process.

02 – Select Packaging from In-Stock Collection

Offering one of the largest selections of in-stock packaging in the professional market, Allentown works with premium packaging suppliers so you will feel confident that the packaging your products are sold in are reliable, chic and upscale. Mix and match between our many collections to create your own unique look.

03 – Create & Finalize Logo & Product Label

Whether you are just starting out or have an existing brand, our expert graphic artists will help interpret your logo vision into a finished product label design. Our loud based editing and approval system make finalizing your prototype designs and finished labels inclusive and simple. A streamlined graphic review and set up process can take as few as 5 days.

04 – Be Creative - Name Your Products

Custom names and descriptions help you carve out a unique platform from which to market and promote your line. This is particularly beneficial for those clients who intend to grow their product business into a stand-alone skin or body care brand. Clients also have the option of color coding product labels and supplying bilingual label content.

05 – Marketing, Collateral Materials & Training

Our work doesn’t end with the shipment of your products, we want to help you make the most of your new brand. We can connect you with suppliers who specialize in sales optimization materials and print media. We also offer product knowledge training to help you understand how to use and recommend the products you carry.